Since stumbling onto one of the possible names for Las Vegas’ new NHL team – the Las Vegas Nighthawks – I’ve been looking out for other interesting domain registrations that could be tied to the team.
At the time, team owner Bill Foley confirmed that Nighthawks – as well as Red Hawks and Desert Hawks – had been registered by the team and that more registrations were coming. He’s since clarified that Nighthawks is the backup name and that another identity has been chosen, one that also includes the word “knight” or “night.”
Last Thursday, a trio of domains were registered that piqued my interest, containing a new name that hadn’t been mentioned before.
Las Vegas Desert Knights.
Unlike the registrations for the Nighthawks, Red Hawks, and Desert Hawks domain names; lasvegasdesertknights.com, vegasdesertknights.com, and desertknightshockey.com were private registrations. That means that there’s nothing directly tying them to the Las Vegas organization. The team did not respond to a request for comment.
Why do I think this might be the name, then?
The domains are registered through Moniker Privacy Services. While the fact that anyone can use that service means I don’t know for certain that they belong to Foley, Moniker just happens to be the registrar through whom NHL.com is registered. Hardly conclusive but an intereresting coincidence.
More importantly, Foley said that further registrations were coming and this set of domain names is the only one I’ve seen that hits the intersection of hockey, Las Vegas, contains the word (k)night, and is not obviously a domain speculator.
We know the team name has been decided on. It would be bad business for them to not register related domains, as leaks become more likely with more people in the know. They’d be setting themselves up to have the domains snatched out from under them.
It’s possible that this is a domain speculator and either the actual name hasn’t been registered yet or I’ve missed it. I just think it’s more likely that Las Vegas Desert Knights is the new team name. Call this educated speculation.
S/T to Jenny Jensen for noticing that NHL.com also uses Moniker.
Update (8/26, 9:40 PM): Per Amber Dixon of NBC Las Vegas, Bill Foley has confirmed that he purchased the Desert Knights domains.
Day late but #LasVegas NHL team owner Bill Foley just confirmed by text he has registered domain names that include “Desert Knights.”
— Amber Dixon (@AmberNews3LV) August 27, 2016
It’s important to note that while he confirmed the purchase of the domains, he did not confirm that Desert Knights will be the team name. That said, it’s getting to be very late in the game for registering contingency domains.