After our initial report that Oak View Group had filed for a trademark on “Palm Springs Firebirds” for use with their pending American Hockey League Franchise, two more applications for trademarks have been filed: Eagles and Hawks.
In addition to the trademarks – filed on August 14 by the same lawyer who handled the Firebirds trademark – domains related Palm Springs Eagles and Palm Springs Hawks were registered on Saturday. The domains were registered privately so it’s possible that they were not registered by OVG.
Seemingly no domains were registered for the Palm Springs Firebirds name.
In response to the Firebirds trademark application, the Agua Caliente Band of Cahuilla Indians – OVG’s partner in building a new arena in Palm Springs – had stated that more trademark applications would be forthcoming.
Like Firebirds, Eagles is one of the names that was under consideration for Oak View Group’s Seattle NHL franchise, which has yet to be named. Also like Firebirds, Eagles is a name in use in the Canadian Hockey League. While Firebirds is used by the OHL’s Flint team, Eagles is the new name of the QMJHL’s former Cape Breton Screaming Eagles.
Additionally, the AHL’s newest franchise is the Colorado Eagles, so it’s safe to say that the Palm Springs Eagles won’t see the light of day.
The Hawks name was last used in the AHL by the Moncton Hawks, who folded in 1994. It is also a nickname of the Chicago Blackhawks. Interestingly, three Hawks-related named were considered for the NHL expansion franchise that became the Vegas Golden Knights.
With these points in mind, it’s possible that the Eagles and Hawks trademark applications are intended to be misdirection. If, for example, Firebirds had already been chosen as the team name, adding Eagles and Hawks to the rumor mill would allow for a bird-themed logo to be developed without confirming which name had been chosen.
It’s also worth noting that the Eagles and Hawks trademark applications and domain registrations happened after our initial report on the Firebirds trademark, which could be a coincidence or could be cause for further skepticism regarding these new options.