For the third time in the last week, possible names for the potential Palm Springs American Hockey League franchise have been revealed. This time they are the Palm Springs Sun, Palm Springs Dragons, and Palm Springs Falcons.
Like the Palm Springs Eagles and Palm Springs Hawks yesterday and the Palm Springs Firebirds last Wednesday, these new names come via trademark applications filed on behalf of Oak View Group.
OVG will own the new AHL team as well as their still-nameless National Hockey League affiliate in Seattle. Both teams are expected to begin play in the 2021-22 season.
This latest batch of trademarks was filed on August 15. There is typically a delay between when a trademark is applied for and when that application is made public.
In addition to the trademark applications, the domain palmspringsfalcons.com was registered privately on Monday. It appears that no Sun- or Dragons-related domains were registered.
The following is a timeline of Palm Springs AHL-related events and announcements thus far:
February 5, 2019
OVG advisor Dave Tippet announces that Boise, ID, and Palm Springs, CA, are being looked at as potential AHL affiliates for Seattle.
April 1, 2019
palmspringsfirebirds.com registered privately via GoDaddy, the same registrar as was used for Seattle-related domains in 2018.
June 26, 2019
OVG and the Agua Caliente Band of Cahuilla Indians announce that they will partner on a new arena in Palm Springs, CA, to house Seattle’s AHL affiliate.
August 9, 2019
OVG lawyers file for a trademark on the name “Palm Springs Firebirds.”
August 14, 2019
DetroitHockey.Net breaks the story of the Firebirds trademark application.
Kate Anderson, Director of Public Relations for the Agua Caliente Band of Cahuilla Indians, tells KESQ that trademark applications for other names can be expected in the near future.
OVG files trademark applications for Palm Springs Eagles and Palm Springs Hawks
August 15, 2019
OVG files trademark applications for Palm Springs Sun, Palm Springs Dragons, and Palm Springs Falcons.
August 17, 2019
palmspringseagles.com and palmspringshawks.com are registered privately via Dynadot.
August 19, 2019
palmspringsfalcons.com is registered privately via Dynadot.
There are two curious things about that timeline.
One is the gap between trademark applications. This can be explained in several ways – either OVG is filing for trademarks as they come up with names, or the trademark application for Firebirds becoming public inspired the additional trademark applications. A third, less-likely, option would be that all of the potential names were known on August 9 and OVG’s lawyers chose not to file applications for them all at once.
The second is that, as of August 17, when the Eagles- and Hawks-related domains were acquired, the Falcons trademark was already applied for as well. As such, why wait two more days to purchase a Falcons-related domain?
With those two items in mind, it’s safe to assume that this newest batch of names could be further misdirection by OVG. Someone had the Firebirds-related domain in April and OVG didn’t start applying for trademarks on other names until after the Firebirds trademark became public.
Of course, it’s also safe to assume that OVG is simply filing for trademarks and domains as they go, and truly no decision has been made yet. With the team not slated to take the ice until 2021, they have plenty of time to change course.