I missed one.
As I was engaging in “educated speculation” on the possibility of Las Vegas Desert Knights being the new NHL team name last week, I acknowledged that I could have missed a domain registration related to the team, and it turns out that I did.
On Saturday, a handful of domains containing the name Las Vegas Sand Knights were registered privately through a variety of registrars. The name sounds ridiculous enough that I initially didn’t think much of it, but just to be sure I poked around a little bit.
It turns out that sandknights.com was registered publicly to Black Knight IP Holding Company, LLC – one of Las Vegas team owner Bill Foley’s companies – on August 23.
This definitely muddles things, as the domain was registered on the same day that trademarks were filed for Desert Knights, Silver Knights, and Golden Knights.
The big question is why Black Knight would trademark three names at the same time as registering the domain for a name they did not trademark. Additionally, why would they register the Desert Knights domains privately and then turn around and register sandknights.com publicly?
On top of that, no domains other than sandknights.com related to that name are registered publicly to Black Knight. Related private registrations include lasvegassandknights.com, lvsandknights.com, and vegassandknights.com.
Foley has already stated that the backup plan is Las Vegas Nighthawks. We’re at a point in the process where we should be seeing fewer names as options, not more.
It could be that this is just misdirection on behalf of the Las Vegas organization. It could be that everything up until this has been misdirection. I don’t know.
So Las Vegas Sand Knights emerges as a possibility but it might raise more questions than answers.